The world has changed; we want it to change. But it has a history too. Rustica draws back to the sans typeface tradition and updates it for the 21st century; we aim to go back to the humanist values without dismissing the role played by technology.It’s a GeoHumanist sans serif.
Type design looks back at its past to return with renovated strength to its march to the future. Rustica is based on a humanist architecture with the addition of the determination and precision of the geometry of the classic sans of the early 20th century.
Thus, a typographic conception typical of 21st century communications: returning to the human values of closeness and proximity, adding the certainty of knowledge and science.
Rustica is born out of the DNA of our awarded font Rotunda, contributing to this typographic ecosystem humanist notes enhanced by the precision and discipline of geometry.