Marianne Cherkasova

Dominant Type We’re in a lockdown of sorts (again) and things are pretty … uhm … boring at the moment. No going out for a coffee, no school (so the kids are at home), no meeting with friends… The new reality kinda sucks if I say so myself. Besides that, it turns out that we have a new dominant type of Covid in Holland.. wait, Dominant Type ! Ahh, great name for my latest font! Dominant Type is a handmade all caps font. It comes with extensive language support (including Vietnamese) and 2 sets of alternate glyphs for that bit of ‘random awesomeness’! Dominant Type Download Now View Gallery

Plinc Tuggle While we can’t comment of the suggested definitions for ‘tuggle’ that you might encounter online, we are happy to expound on Tuggle’s quirky and endearing characters. The gravity of its bellbottom slab-serif structure is mitigated by soft rounded corners, while surging swashes and globular stroke endings further attenuate Tuggle’s otherwise would-be uptight tenor. The ideal typographic solution for children’s blocks, candy packaging, vape shop signage, and hospital way finding. Pair Tuggle with an equally juicy script like Dave West’s Superstar . Designed by the Photo-Lettering staff, and digitized by Susana Carvalho. TUGGLE CREDITS: Typeface Design: Photo-Lettering Staff Typeface Digitization: Susana Carvalho Typeface Production: Bas Smidt Typeface Direction: Erik van Blokland, Ben Kiel Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Dela

Chalet Experience the precision, elegance and history of the Chalet font family. This collection of ten typefaces in three unique styles is the creative genius of acclaimed clothing designer René Albert Chalet . Originally used in his early advertising campaigns, Chalet appropriately echoes the attitude of its creator: function with flair. Modest and unpretentious yet bold and daring, Chalet ’s distinctive air allows for a variety of uses ranging from text to display applications. Add modern panache to any design with the Chalet font family. CHALET CREDITS: Typeface Design: Ken Barber, René Albert Chalet Typeface Production: Rich Roat Typeface Direction: Ken Barber, Andy Cruz Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world. Chalet Download Now View Gallery

Plinc Beaux Arts Didot Firmin Didot is credited with establishing the Modern genre of serif typefaces, of which Beaux Arts Didots stands as an exemplary model. Like the French neoclassical architecture of its namesake, Beaux Arts has all the hallmarks of the early nineteenth-century style: a clear and confident construction consisting of simple yet strong lines. Use it for elegant and formal settings, or when a direct typographic tone is desired. Mix it with styles of similar sensibilities such as Plinc Hanover and Davison Spencerian . Digitized from the original Photo-Lettering film matrix in 2014 by Jean-Baptiste Levée. BEAUX ARTS DIDOT CREDITS: Typeface Design: Photo-Lettering Staff Typeface Digitization: Jean-Baptiste Levée Typeface Production: Ben Kiel Typeface Direction: Ken Barber Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visual

Davison Spencerian As one of the most distinguished lettering artists of the 20th century, Meyer “Dave” Davison’s greatest contribution to the American visual landscape is arguably Davison Spencerian . The alphabet made its first appearance in Photo-Lettering’s 1946 catalog and remains a benchmark of the ornamental script genre. Thanks to the skillful hands of Mitja Miklavčič and the tireless eyes of House Industries designers Ben Barber and Ken Kiel, we have preserved the poise and precision of Davison’s masterwork in this faithfully-rendered digital incarnation. From automotive exhaust accessories and pirate-themed wedding invites to New Orleans sissy bounce hip-hop CD covers and upmarket bivalve ambrosia packaging, Davison Spencerian offers sober sophistication and unparalleled flexibility. DAVISON SPENCERIAN CREDITS: Typeface Design: Meyer “Dave” Davison Typeface Digitization: Mitja Miklavčič Typeface Direction: Ben Kiel and Ken Barber Like all good subversives, House Indus

Davison Spencerian As one of the most distinguished lettering artists of the 20th century, Meyer “Dave” Davison’s greatest contribution to the American visual landscape is arguably Davison Spencerian . The alphabet made its first appearance in Photo-Lettering’s 1946 catalog and remains a benchmark of the ornamental script genre. Thanks to the skillful hands of Mitja Miklavčič and the tireless eyes of House Industries designers Ben Barber and Ken Kiel, we have preserved the poise and precision of Davison’s masterwork in this faithfully-rendered digital incarnation. From automotive exhaust accessories and pirate-themed wedding invites to New Orleans sissy bounce hip-hop CD covers and upmarket bivalve ambrosia packaging, Davison Spencerian offers sober sophistication and unparalleled flexibility. DAVISON SPENCERIAN CREDITS: Typeface Design: Meyer “Dave” Davison Typeface Digitization: Mitja Miklavčič Typeface Direction: Ben Kiel and Ken Barber Like all good subversives, House Indus

Plinc Beaux Arts Didot Firmin Didot is credited with establishing the Modern genre of serif typefaces, of which Beaux Arts Didots stands as an exemplary model. Like the French neoclassical architecture of its namesake, Beaux Arts has all the hallmarks of the early nineteenth-century style: a clear and confident construction consisting of simple yet strong lines. Use it for elegant and formal settings, or when a direct typographic tone is desired. Mix it with styles of similar sensibilities such as Plinc Hanover and Davison Spencerian . Digitized from the original Photo-Lettering film matrix in 2014 by Jean-Baptiste Levée. BEAUX ARTS DIDOT CREDITS: Typeface Design: Photo-Lettering Staff Typeface Digitization: Jean-Baptiste Levée Typeface Production: Ben Kiel Typeface Direction: Ken Barber Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visual

Davison Spencerian As one of the most distinguished lettering artists of the 20th century, Meyer “Dave” Davison’s greatest contribution to the American visual landscape is arguably Davison Spencerian . The alphabet made its first appearance in Photo-Lettering’s 1946 catalog and remains a benchmark of the ornamental script genre. Thanks to the skillful hands of Mitja Miklavčič and the tireless eyes of House Industries designers Ben Barber and Ken Kiel, we have preserved the poise and precision of Davison’s masterwork in this faithfully-rendered digital incarnation. From automotive exhaust accessories and pirate-themed wedding invites to New Orleans sissy bounce hip-hop CD covers and upmarket bivalve ambrosia packaging, Davison Spencerian offers sober sophistication and unparalleled flexibility. DAVISON SPENCERIAN CREDITS: Typeface Design: Meyer “Dave” Davison Typeface Digitization: Mitja Miklavčič Typeface Direction: Ben Kiel and Ken Barber Like all good subversives, House Indus

Plinc Beaux Arts Didot Firmin Didot is credited with establishing the Modern genre of serif typefaces, of which Beaux Arts Didots stands as an exemplary model. Like the French neoclassical architecture of its namesake, Beaux Arts has all the hallmarks of the early nineteenth-century style: a clear and confident construction consisting of simple yet strong lines. Use it for elegant and formal settings, or when a direct typographic tone is desired. Mix it with styles of similar sensibilities such as Plinc Hanover and Davison Spencerian . Digitized from the original Photo-Lettering film matrix in 2014 by Jean-Baptiste Levée. BEAUX ARTS DIDOT CREDITS: Typeface Design: Photo-Lettering Staff Typeface Digitization: Jean-Baptiste Levée Typeface Production: Ben Kiel Typeface Direction: Ken Barber Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visual

Plinc Goliath Vincent Pacella was a true giant of hand-lettering and typeface design. Of the dozens of styles he designed for Photo-Lettering and International Typeface Corporation, his dominant Goliath towers above the rest. The font is perhaps best known from Herb Lubalin’s American flag that the design legend created for Print magazine’s 40th anniversary cover. Pacella takes “slab” serif to heart with this colossally-proportioned font, using brawny stroke endings and minimal curves to create a powerful figure for maximum visual impact. Take advantage of Goliath’s superior stature to make viewers take notice in industrial settings, sports branding, and oversized outdoor media applications. For comparatively modest musings in accompanying running text, consider partnering it with a comparatively spartan slab serif like Municipal . Or, team up Goliath with a faceted fellow heavyweight like United Sans . Originally drawn in 1970, Goliath was digitized by Ben Kiel with Adam Cruz i

Plinc Banjo When it comes to poster design, the line between wild west and psychedelic can be surprisingly fine. Dave West combined both typographic genres to create his refreshing Banjo. Developed in the late 1960s for Photo-Lettering, Inc., this curvaceous high-contrast sort-of serif might have been born on the nineteenth-century frontier, but it was raised in the counterculture of the mid-twentieth century. Use it wherever the conventional and uncommon collide. Vectorized by Mitja Miklavčič in 2017. Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world. Plinc Banjo Download Now View Gallery

Acid Green Acid Green has quite a psychedelic flair , but its origins are from long before the sixties psychedelia. Its roots date back to 1914, from an unnamed alphabet by J.M. Bergling, the amazing jewelry engraver and 'letterform inventor'—as he considered himself—whose books of art alphabets and lettering influenced countless artists, including, not surprisingly, those involved with the genesis of Art Nouveau and Art Deco movements. Perfect for multiple display uses, including retro designs and trippy letterings, Acid Green has an extensive character set, with multilingual support covering 208 languages . There are yet some handy stylistic alternatives for some extra grooviness. Acid Green is somewhat retro looking , for sure, but it can sound perfectly contemporary too. Tune in and enjoy a creative trip! [Pizza illustration on the first graphic by our neighbor @pedrocorrea84 ] Acid Green Download Now View Gallery

Download Summer of Love Font Family From Mysterylab It's the Summer of Love all over again with this groovy psychedelic font. Designed in 2019, this typeface harks back to the carefree days of the late 1960s. Whimsical and offbeat with its swaying verticals, it nonetheless remains one of the more legible reimaginings of the genre, sporting all of the handlettered vibe of posters and album covers from the original hippie era, but with polished color and weight that evens out the legibility even at relatively small point sizes. Predominantly a unicase font, with a couple of alternate glyphs from upper to lowercase, Summer of Love works best as a large headline face, and benefits greatly from twisting and morphing the type blocks as was common during the original psych era. It's a real groove machine, baby. Download Summer of Love Font Family From Mysterylab Download Now View Gallery