While watching the 1947 holiday classic “Miracle on 34th Street”, one scene in particular presented a chance to develop a retro type design.
‘Kris Kringle’ suggests to a mother visiting with her child in the Macy’s toy department to try Gimbel’s for a toy she couldn’t find at the store. The news of this behavior reaches Mr. Macy himself, who embraces the practice as a brilliant marketing strategy.
A number of departments are then presented with reference books containing competitor ads, and the visual of the cover stating “R.H. Macy & Co. Shopping Guide for the Convenience of Our Customers” shows on screen.
The thin, Art Deco sans serif monoline with a few serif-like hooks added onto some characters became the basis for Shopping Guide JNL, which is available in both regular and oblique versions.
Download Lavah Pro Fonts Family From Protype Lavah Pro is the upgrade from old version of Lava Arabic 1.0. It's Arabic condensed/narrow with grunge and rough style for vintage style posters, brands or ads maybe for food ads or movie poster. Lavah Pro is supported by OpenType Features with many Stylistic Alternates and Discretionary Ligatures and It's support Arabic, Persian, Urdu and Latin. Designed and Created by Ibrahim Hamdi Copyright © 2019 by Protype Foundry. All rights reserved. Download Lavah Pro Fonts Family From Protype Download Now View Gallery